About Serif

The Serif theme is designed to make your store beautiful and easy to manage. Here's how:

A classic typographic style

Inspired by old books and letterpress printing, the design adds a touch of elegance to your site.

A customizable slideshow for the homepage

Want to promote a particular product or page? Put up to 5 images in the slideshow and link to any page you want, on your site or somewhere else.

Control the size and number of products on category pages

Want to make your top sellers more prominent? Put them at the top in a larger product slot. You have detailed control over how many large slots and small slots to show. And Shopify makes it easy to control which products show up where.

4 color presets

Fine-grained color control

None of the preset color schemes just right for your brand? Use the color pickers to choose your own background, butttons, text color, link color & more!